As fast as the green economy grows and market sectors emerge with new sustainable solutions and technologies that can change our world for the better, the American job market still looks grim.

People keep asking Where are the green jobs? in a market where mid-income level jobs—the “good jobs”—are hard to find. The equation goes something like this: fewer living-wage jobs, more people looking.

But if you startle at the numbers—and think in terms of lack—you’ll react and waste precious energy worrying about the odds of ever snagging a good job. A good, green job, that is.

Keep in mind that the sustainability movement is about innovation and change. Solar, wind, and biomass, in particular, are gaining ground and will continue to produce many new, diversified, high-wage, green jobs in the future.

Opportunities at all levels and across all functions of the green market economy are available if you’re ready to be part of the change and take charge of your career track. And, if you are ready, we’ll show you how to approach this job market and land that good, green job!

7 Approachs to Green Jobs in a Changing World

Approach #1: Learn to read between the lines to create a good work opportunity in a green field or market sector. Most job seekers aren’t aware of the multidisciplinary nature of this changing market. If you consider functions or occupational areas, not job titles, you’ll see green job possibilities not listed anywhere.

Occupational Functions

Accounting / Auditing / Bookkeeping

Administrative Services

Art / Design / Media

Business Development

Business Analysis

Business Support

Computer Operations / Repair

Computer Programming




Consulting / Coaching


Customer Service / Client Relations



Event Planning / Coordination

Environmental Education

Environmental Regulations

Finance Operations

Fund Raising / Development

Grant Writing

Health Care

Hospitality / Tourism

Human Resources / Employee Relations

Import / Export


Internet / New Media

IT Administrations / Development

Leadership / Team Management

Legal Services

Library Management

Maintenance / Repair

Management Consultant

Management, Executive

Management, Facilities

Management / Supervision

Marketing / Advertising / PR

Network Administration

Office Management

Office Support

Outreach / Education

Product Design / Management

Production / Manufacturing

Program Development

Project Management

Public Affairs / Government Affairs

Public Policy Making

Publishing Media

Purchasing / Procurement

Quality Control

Retail Sales

Recruitment / Staffing

Research / Development

Sales / Account Management


Strategy / Planning

Supply Chain Management

Sustainability Consultant

Sustainable Business Consulting

Technical Support

Trades / Skilled

Training / Development

Transportation / Logistics

Technical Writing / Creative Writing

Urban Planning

Waste Management / Recycling

Website Development / Management


Next week, we’ll show you how to use occupational functions to spot more green job possibilities than you’ve imagined…

Nature's Life and Work Lessons
Written by Barbara Parks   

What does nature have to teach you about your life? About your work?


If you have not recently (or ever) walked through a deep woods with tall trees towering above you, ambled through a field thick with bluestem prairie grass, or hiked a nature trail with stunning views around every turn, you must go. Soon.


Nature's valuable lessons are not available to us in any other form but direct experience. Lessons not available on the Internet, in an e-book, a webinar, or a blog. Nor will you experience it attending a "Finding Your True Lifework" seminar. I've learned this first-hand.

My most recent foray into nature took me on a short, 2-mile hike through the Wisconsin Blue Hills. The trail was clearly marked, but not well-developed (looked like no one had recently walked the trail.) The hike was an adventure of nature's surprises. Especially the fresh bear scat discovered halfway through the trail!


What did my direct experience with the natural world tell me? I was inspired to reach out beyond the familiar edges of a well-worn trail, to see what's there to see, to refrain from naming it wild wasteland.

And more: to see what's there before knowing what it is or naming it. What does this feel like? What more does this have to tell me? What if I make that choice? What if I took a risk? What if that really were possible?


Questions that spawn more questions: Who would have that information? Where can I find out more about that?

And even: What would I be willing to do to protect this natural world? How does my work support natural systems?


Lots to learn. If you can't hike a nature trail soon (for whatever reason), watch a public TV nature show. Borrow a nature video from the library. Or just stop and take a few moments to go there in your mind.

This is a Great Time

My career and employment counselor colleagues say this is the worst job market since the mid-90s. News sources report there are ten qualified candidates for every job opening. Hard facts make it sound like this is the worst of times. . .

It’s certainly not the time to wait for Washington to "roll out" green jobs. Or wait for U.S. corporations to stanch the flow of greed and focus on their human capital. This is not the time to wait for business, in general, to “turn around.”

But this is a great time to explore green career opportunities in environmental industries, market sectors, and social justice fields.

And you can do any of the following:

This is a great time to remember who you are and why you’re here.

Ask yourself: What purposeful work do I really want to do? How do I want to contribute to a sustainable future? Give yourself the gift of one hour to jot down anything, uncensored, that comes to mind. You can do a reality check after the hour’s over.

This is a great time to think in terms of possibility.

Who says you’re not skilled enough? Who says you’re too old…or too young?

This is a great time to “dream up” new job titles.

New green career tracks continue to emerge daily. Many work opportunities being created in green fields and industries don’t even have a title. . . yet. You’ll not find them in the usual job listings! Write your own job title and job description that describes the kind of work you want to do. Go in search of the employer who’s looking for you.

This is a great time to study for a certificate.

Sometimes a credential needed is only a certificate away. Technical, non-technical, or social justice jobs in the green economy require a varying array of qualifications. Many prospective employers are looking for a specific combination of skills, strengths, education, and experience. But some hiring managers will consider a broader base of transferable skills, strengths, experience, and “chemistry” over a specific degree or credential.

This is a great time to explore entrepreneurship.

Spend some time exploring the possibility of creating your own career track as an independent consultant or business owner. Green entrepreneurs are changing the face of business and society with innovative solutions to today's problems. Join the ranks.

This is a great time to join the green tribe.

Get out and become part of a growing community of people who are working for a more sustainable and just world and empowering themselves through pro-active job search strategies.

This is a great time to make conscious choices about life/work balance.

How’s your personal sustainability index? Polls indicate that slightly more than half of all U.S. workers are dissatisfied with their jobs. Stress levels are rising in the workplace. Be sure to make life and work decisions that support your personal health and sustainability.


[copyright 2011, Green Career Tracks]

What Do You Care About?
Written by Barbara Parks   

What do you care strongly enough about to take action on your values about sustainability? Maybe you're just realizing that you have more of a part to play in saving the planet than you previously thought. Perhaps you're already taking steps to act on your sustainability values in your current work. Or maybe you're ready to put all effort into creating a sustainable career plan -- even though you have no idea what that might be or look like.

Some jobseekers today are choosing to include a sustainability values statement in their resume profile as a way to communicate their enthusiasm and commitment to working for change. They've learned that employers in environmental industries or market sectors are most interested in individuals who present values that support their companies' efforts to practice sustainable policies and procedures.

Here's a few values statements my clients have used to expand and personalize their qualifications profiles or summaries:

Committed to helping human consciousness recover a sense of kinship and relationshp to the web of life.

Committed to work on public policy that supports a healthy environment and fair distribution of resources.

Collaborating to manifest a world in which compassion, sustainability, authenticity, sharing and love are guiding principles.

Committed to integrating environmental stewardship and developemt to meet the needs of economically/environmentally challenged communities.

Working towards a world in which all life is nourished and every individual has what they need to prosper.

When you write a values statement based on what you care about and what you're willing to work for, you've created the first step towards a career track that honors your unique contribution -- and makes you more attractive to a prospective employer.


Get Started Today!
Contact Barbara to schedule your FREE 20-minute career coaching session.


"“I want to sincerely thank you for assisting me during my job search. I appreciate all the leads, advice, and support you have given me as well as the training you recommended. I received a total of three job offers including the most current offer . . . I have sent two people to you and raved about your service.”"

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